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The Conduit Blog

Practical marketing for local service businesses. No fluff.

April 24, 2026

Marketing for Roofing Companies in Connecticut: What Gets the Phone Ringing

A roofing company in CT lives and dies by storm season and word of mouth. Here’s how to make sure you’re the first call when a homeowner needs a roof.

April 24, 2026

Agency vs. DIY vs. Done-With-You: How to Pick the Right Marketing Setup

Three ways to handle marketing for your service business. Here’s what each one actually costs, what you get, and where most business owners end up.

April 21, 2026

The Marketing Playbook for HVAC Companies in Connecticut

HVAC demand spikes twice a year in Connecticut. The businesses that win those spikes run a review system year-round and keep their Google Business Profile active.

April 18, 2026

How Much Does SEO Cost for a Local Service Business?

SEO pricing for a Connecticut service business ranges from $750 to $5,000 a month. For most contractors, the cheaper tier outperforms the expensive one.

April 14, 2026

How Dental Practices in Connecticut Get More Patients Online

A dental practice marketing plan for CT: Google reviews, HIPAA-aware responses, service pages per procedure, and a weekly GBP rhythm that pulls in new patients.

April 12, 2026

Google Business Profile Mistakes That Cost You Calls

Seven common Google Business Profile mistakes that drop your map pack ranking and send calls to competitors. Fixes take an afternoon and zero budget.

April 10, 2026

Marketing for Plumbers in Connecticut: What Works in 2026

Plumbing is a reactive purchase. The plumber who shows up in the Google map pack for emergency searches at 10pm wins the call.

April 9, 2026

How to Get More Leads for Your Home Service Business

Practical lead generation for home service businesses in Connecticut. Reviews, Google presence, and referrals. The three things that work.

April 2, 2026

The Best Marketing Strategy for Contractors in Connecticut

The marketing playbook for a contractor in Connecticut: reviews, Google visibility, and more phone calls.

March 24, 2026

Do Contractors Need a Website in 2026?

Honest answer: maybe. But your Google Business Profile matters more than any website redesign. Here’s where to put your money first.

March 10, 2026

How to Rank Higher on Google Maps

Three things that actually move the needle in Google Maps rankings for local service businesses in Connecticut.

February 24, 2026

How to Get More Google Reviews for Your Business

A simple system to get more Google reviews for your local service business: a friendly text with a direct link, sent after every completed job.

February 10, 2026

What "Done-for-You" Marketing Means for a Local Business

Done-for-you marketing means more reviews, better Google visibility, and more calls, handled by someone else so you can focus on the jobs.

January 27, 2026

The Real Cost of Ignoring Online Reviews

Great work with no online proof is invisible. Here’s what ignoring reviews is actually costing your service business, and what to do about it.

January 13, 2026

Why Your Google Business Profile Matters More Than Your Website

For most local service businesses, the Google Business Profile is where new customers make their decision, before they ever reach your website.